golannogaNov 15, 20222 minProject ELM promotes cultured meat and alt-protein substitutesWe’re shifting how we want to advocate for a better world at Project ELM. Rather than focus on marketing eating less meat and animal...
golannogaDec 20, 20211 minYear in review 2021In less than a year, Project Eat Less Meat grew from an idea to a galvanized organization with strong purpose. In 2021, we: Held 40+...
Noga GolanJul 21, 20215 minSlaughterhouses are horrifying, but not for the reasons you might expectI drove to the meatpacking plants expecting to see screaming animals and blood. Instead, I found terrified, horrified humans. In the past...
Jenna MovsowitzApr 8, 20214 minI would go vegan, but I can't live without cheese“I would go vegan, but I can’t live without cheese.” This phrase and its many variations are all too familiar to vegan or plant-based...
Noga GolanApr 8, 20215 minSpeak their language: a war story about learning radical empathyWhen I was 20 years old, I was serving in the Israeli Defense Forces. I spent the majority of my service in the relatively peaceful north...