in untapped demographics
We aim to encourage the consumption of alternative, non-factory-farmed protein among targeted audiences.
We research selected demographics' motivations, habits, values, and passions to find a common language in reducing factory-farmed animal product consumption and increasing the consumption of healthier alternative proteins. Applying our research, we create high-quality marketing content that appeals to our target audiences.
We aren't trying to change individuals' values or lifestyles. In our opinion, encouraging a broader market to eat more alternative protein, and less factory-farmed meat, dairy, and eggs is a powerful step towards a healthier planet.
Our mission is to make the world a better place for the next generation to come. We care deeply about preserving our planet, encouraging moral lifestyles, and promoting healthy eating habits.
Project ELM was born out of the need to create inclusive messaging that speaks to the broader population in the U.S. (the 98% of Americans that are non-vegans). It’s not enough just to hear out our audience - we need to listen closely and genuinely empathize with them to create compelling campaigns that speak their language. Read more about our approach.